Glossary
App Store title
Updated 2026-10-03
The limit
The App Store title holds 30 characters. It is indexed, and it is the first line a searcher reads.
Put the words a searcher must see to understand the app. A brand plus a plain description usually beats a stack of synonyms.
Do spaces count?
Yes. Every character counts, including spaces.
Where can I count a title?
The title counter on this site uses the same 30-character limit as the metadata editor.