Search impressions are not becoming downloads

What you are seeing

App Store Connect shows search impressions, and a small share of them become downloads. Browse or other sources convert at a higher rate. Searchers are reaching the result and leaving it.

What to check

Look at the search result a shopper actually gets: the icon, the title, and the first screenshots. Those are the pieces visible before a tap.

Read the rate only when the impression count is large enough to take seriously. A handful of views can swing the percentage.

Change one of those pieces, then read the same rate over the following days. The comparison is the check.

What RocketASO does

On a connected iOS app, the overview shows search conversion for the recent days, names the weak step, and prices the first job in dollars. The change log reads the rate again after you ship.

Play does not export this search split, so the same card is an App Store readout.

Should I rewrite the keyword field first?

The keyword field changes which searches can show the app. It does not change the icon and the first screenshot those searchers see. If the impressions are already there, fix the result.

How long before I read the result?

RocketASO keeps 7-day and 14-day readouts on the change log so you can see the days after the edit.