ASO glossary

Terms

• App Store optimization — App Store optimization is the work of making a store listing clear to the right searcher, on the App Store and on Google Play.
• Search result conversion — Search result conversion is the share of App Store search impressions that became downloads.
• App Store title — The App Store title holds 30 characters. The name is indexed and it is the first line of the search result.
• App Store subtitle — The App Store subtitle holds 30 characters. It sits under the title and is indexed.
• App Store keyword field — The App Store keyword field holds 100 characters. Shoppers never see it. Commas separate terms, and spaces count.
• Google Play short description — The Google Play short description holds 80 characters. It is indexed and it shows on the store listing.
• Listing audit — A listing audit reads the public store page. A connected report reads your own impressions, installs, and the days after a change.